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DNA Artworks is a Melbourne based creative agency specialising in advertising, corporate strategy and web design.
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Identity

At DNA, we believe that accurate visual branding is crucial to business success and we work with you to ensure that your organization always comes across to customers the way you intend.

Graphic Design

We pride ourselves on being a solution orientated creative agency providing complete communication answers for projects locally and nationally.

Web Solutions

Your website is your main brand representative and it communicates to your customers about who you are, what you do, how you do it and
how to contact you.

quickly, about us...

two beakers web design, one drop identity design, and a dash of print.

At DNA, we believe in building friendly, professional relationships with clients, listening to your vision and ideas and then working together in partnership to produce successful and innovative design solutions.

And so, from the outset, the philosophy behind DNA has been to provide a boutique design environment that supplies clients from all walks of life with personalised service, dedication and attention to detail, at the very best and fairest cost.

Since we spend more time with the people we work with than with anyone else in our lives, it has also been a DNA objective to gather together a creative bunch of talented people who possess a pedantic eye for detail, like laughter, good coffee, … and each other.

We strive for perfection. We thrive on challenges. We relish results. We delight in delivering on time… every time. And most of all, we love making clients smile.

 

meet the core team...

two beakers web design, one drop identity design, and a dash of print.

Deborah Carter Director

Bachelor of Education – Media Studies and Literature

After extensive travel abroad, Deb entered the advertising industry in Holland as a copywriter. After returning to Australia she worked as an Account Director before deciding to start her own company, DNA Artworks, in 1997.

Deb has been published in Australia, Europe and Asia and has been a Writer Full Member of the Australasian Performing Right Association (APRA) since 2003. She specialises in successful brand management and the implementation of effective marketing strategies for small enterprises and large corporations alike.

Over a decade after DNA's conception, Deb's invaluable experience allows her to listen, understand and orchestrate winning game plans that ensure clients achieve their objectives and benefit from the outcomes.

Deb Carter

David Gautier Creative Director

Advanced Diploma in Graphic Design

David has been an integral member of the DNA team since 2005. He has established long term relationships with a range of clients producing creative and successful design solutions.

He excels in directing national campaigns across a broad industry base providing an imperative and stable part of the managerial structure.

David brings his extraordinary talent as a designer to every project in which he is involved. He has a true passion for his art, always searching for a point of difference in briefs and approaching solutions from a varying number of perspectives.

Gerrard Carter Account Manager

Bachelor of Arts

Gerrard has extensive experience in public relations throughout Europe, Asia and the United States. At DNA, he is responsible for not only sourcing new business both domestic and international, but maintaining long term relationships with existing clients.

Having a keen interest in cultural diversity and a love of travel, Gerrard's outgoing and adventurous personality is infectious. He listens to the client's needs and takes an accurate brief back to the DNA team. His life philosophy is that "no challenge is too big or too small".

Ehsan Tavakoli Web Developer

Bachelor of Software Engineering, Master of Information Technology

Ehsan is DNA's IT guru, a brilliant web developer with a Masters degree in Information Technology.

He thrives on tackling the most complex e-commerce projects employing the very latest technologies, with a keen interest in providing the most effective and streamlined user experience.

Ehsan continually exceeds goals and expectations with a demonstrated history of improving operations and increasing profitability for small and large businesses alike.



what we do...

two beakers web design, one drop identity design, and a dash of print.

Identity

Graphic Design

Web Solutions

the fruits of our labor...

two beakers web design, one drop identity design, and a dash of print.

Aussie Dog

Aussie Dog Products

e-commerce website design + development

Aussie Dog is about providing fun and enrichment for all animals via interactive and environmental products designed to simulate natural behaviours like the chase, hunting, and foraging. Their products are sold to Australian and overseas zoos, veterinarians, behaviour specialists and trainers. DNA was engaged to design a fresh new look for the company and to develop a complex e-commerce site incorporating freight, postage and shipping calculators, an international currency convertor and an online payment gateway.

Scott Winton

Scott Winton

website design + development

Scott Winton Insurance Brokers (SWIB) is an Australian owned company established in 1992 dedicated to serving the best interests of clients through the provision of ethical and professional insurance broking services. DNA was engaged to create a fresh and vibrant look and to develop a new and more streamlined website that enabled clients to request a quote and download forms online. The new website encompasses video footage and embraces social media in a consistent design across all platforms.

Sound Storm Trivia

SoundStorm Trivia

logo design + website design + development

SoundStorm Trivia has been providing Pub Quiz, Trivia Nights for Corporate Entertainment and School Fundraising events throughout Australia for over 8 years. They host over 400 Trivia Nights each year including Melbourne's longest running weekly Pub Trivia Night which is now into its 7th continuous year. DNA was engaged to transform their online presence with a modern design using the latest technology to show venue sites, gig listings and with a back end that allows SoundStorm to update their events whenever they like.

Enhance Solutions

Enhance Solutions

website design + development + EDM

Enhance Solutions is a boutique consultancy firm specialising in OHS, risk management and learning and development. Their company vision is to save and enhance lives and livelihoods, as they follow their mission to provide dynamic health, safety and risk management strategies through genuine, courageous leadership. DNA was engaged to design a fresh new website that incorporated the ability for the team at Enhance to manage the continually updated content and to generate their own eDMs through our custom built system.

TrainASP

TrainASP

website design + development

Since its inception, ASP has strived to deliver world class athletes the science, nutrition and training that will make them the best in their fields. ASP engaged DNA to create a new website for them that reflected the idea that empowerment is much more than pushing past a physical boundary, it is about challenging yourself to set new expectations, to grow and to succeed. The visually enhanced website includes a blog and a custom built CMS that enables the team at ASP to update and manage their content.

Sport Australia Hall of Fame

Sport Australia
Hall of Fame (SAHOF)

concept + design + marketing collateral

SAHOF represents and celebrates the elite of Australian sport. Since it's inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia's greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere.

Sport Australia Hall of Fame

Sport Australia
Hall of Fame (SAHOF)

concept + design + marketing collateral

SAHOF represents and celebrates the elite of Australian sport. Since it's inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia's greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere.

Sport Australia Hall of Fame

Sport Australia
Hall of Fame (SAHOF)

concept + design + marketing collateral

SAHOF represents and celebrates the elite of Australian sport. Since it's inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia's greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere.

Sport Australia Hall of Fame

Sport Australia
Hall of Fame (SAHOF)

concept + design + marketing collateral

DNA has designed, produced and print managed the invitations and programmes for the prestigious annual Induction and Awards Gala Dinner since 2001. Deb is also a long standing member of the Dinner Committee that oversees all aspects of the event. DNA also produces a wide range of promotional material for SAHOF including collateral for each of its annual state lunches and the Scholarship and Mentoring programmes, banners, certificates and awards.

A Day On The Green

A Day On The Green

concept + design + advertising campaigns

Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign.

A Day On The Green

A Day On The Green

concept + design + advertising campaigns

Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..

A Day On The Green

A Day On The Green

concept + design + advertising campaigns

Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..

A Day On The Green

A Day On The Green

concept + design + advertising campaigns

Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..

A Day On The Green

A Day On The Green

concept + design + advertising campaigns

Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..

A Day On The Green

Journey of Melbourne's Coffee Pioneers

book design + website design + development

Author Sandra Makris commissioned DNA to design and layout the first book in her series celebrating the emergence of Melbourne's coffee culture. Sales collateral was also designed and produced for the successful book launch and a website was developed as a means of selling the book online.

A Day On The Green

Journey of Melbourne's Coffee Pioneers

book design + website design + development

Author Sandra Makris commissioned DNA to design and layout the first book in her series celebrating the emergence of Melbourne's coffee culture. Sales collateral was also designed and produced for the successful book launch and a website was developed as a means of selling the book online.

A Day On The Green

Journey of Melbourne's Coffee Pioneers

book design + website design + development

Author Sandra Makris commissioned DNA to design and layout the first book in her series celebrating the emergence of Melbourne's coffee culture. Sales collateral was also designed and produced for the successful book launch and a website was developed as a means of selling the book online.

Mobius

Corporate Identity

DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.

Mobius

Corporate Identity

DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.

Mobius

Corporate Identity

DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.

Mobius

Corporate Identity

DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.

Mobius

Corporate Identity

DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.

Australian Air Express

Australian Air Express

concept + design + signage

AaE, in conjunction with parent companies, Qantas and Australia Post, is uniquely positioned as a truly global door-to-door express parcel delivery service, reaching across Australia and to more than 200 countries worldwide. In 2005, DNA was engaged by AaE to rebrand the company in order to create a more modern visual presence that would provide them with a point of difference from competitors and also reflect the future direction of freight logistics.

Australian Air Express

Australian Air Express

concept + design + signage

The rebrand coincided with the relocation of corporate head office facilities, followed by the construction of upgraded facilities in each of the capital city airports and a state-of-the-art Domestic Freight Processing Centre in Melbourne, the first of its kind in Australia.

Australian Air Express

Australian Air Express

concept + design + signage

During an ongoing relationship DNA wrote and produced a winnning submission for the 2008 National ComCare Awards and in the same year won the tender to produce a bi-monthly 24 page magazine, used internally as a communication tool between all departments, employees and the executive team.

Australian Air Express

Australian Air Express

concept + design + signage

During an ongoing relationship DNA wrote and produced a winnning submission for the 2008 National ComCare Awards and in the same year won the tender to produce a bi-monthly 24 page magazine, used internally as a communication tool between all departments, employees and the executive team.

Australian Air Express

Australian Air Express

concept + design + signage

DNA was commissioned to design and produce outdoor signage for all new facilities and to create the interior design of the new national Call Centre which consisted in part of large wall murals covering 30 sq metres. We also designed and produced contemporary feature wall murals in all new reception areas.

Australian Air Express

Australian Air Express

concept + design + signage

DNA was commissioned to design and produce outdoor signage for all new facilities and to create the interior design of the new national Call Centre which consisted in part of large wall murals covering 30 sq metres. We also designed and produced contemporary feature wall murals in all new reception areas.

we have worked for and with...

Grey Innovations link

A Day on the Green link

Chelgrave Contracting link

Frontier Touring link

Sport Australia Hall of Fame link

Country Club International link

Links Experience link

Premier Artists link

Trak Nightclub link

Challenge Cancer link

Melbourne's Coffee Pioneers link

Scott Winton link

Sounds Storm Trivia link

Your Pet Photographer link

Ellen's Essential Essence link

Australian Air Express link

Star Track Express link

ALH Group link

Valad Solutions link

Fire Star Media link

Paris Cat Jazz Club link

The Otto Empire link

Liberation link

Royal Children's Hospital link

let's get in touch...

We would love nothing more than to hear from you. Tell us about your project,

your questions, or even your favorite chemical compound.

Name / Business

Website

Email

Contact Number

Reason for contacting

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Talk to us

DNA Artworks Pty. Ltd.

Unit 4 / 177 - 181 Moray Street

South Melbourne Victoria 3205 Australia

T 61 3 8341 0206 E

how to find us

As the entry to our design studio is at the rear of
Moray Street, the best way to find us is via the unnamed laneway off Coventry Street or alternatively, the unnamed laneway off Tope Street. Please note, there is no access to the laneway from Dorcas Street.

Copyright 2011. All rights reserved. DNA Artworks Pty Ltd. ©

Melbourne creative design studio & Melbourne web agency specialising in branding, design, strategy, graphic design, creative, logo design, web design, website development, email marketing.