After extensive travel abroad, Deb entered the advertising industry in Holland as a copywriter. After returning to Australia she worked as an Account Director before deciding to start her own company, DNA Artworks, in 1997.
Deb has been published in Australia, Europe and Asia and has been a Writer Full Member of the Australasian Performing Right Association (APRA) since 2003. She specialises in successful brand management and the implementation of effective marketing strategies for small enterprises and large corporations alike.
Over a decade after DNA's conception, Deb's invaluable experience allows her to listen, understand and orchestrate winning game plans that ensure clients achieve their objectives and benefit from the outcomes.
David has been an integral member of the DNA team since 2005. He has established long term relationships with a range of clients producing creative and successful design solutions.
He excels in directing national campaigns across a broad industry base providing an imperative and stable part of the managerial structure.
David brings his extraordinary talent as a designer to every project in which he is involved. He has a true passion for his art, always searching for a point of difference in briefs and approaching solutions from a varying number of perspectives.
Gerrard has extensive experience in public relations throughout Europe, Asia and the United States. At DNA, he is responsible for not only sourcing new business both domestic and international, but maintaining long term relationships with existing clients.
Having a keen interest in cultural diversity and a love of travel, Gerrard's outgoing and adventurous personality is infectious. He listens to the client's needs and takes an accurate brief back to the DNA team. His life philosophy is that "no challenge is too big or too small".
Hailing from a publishing background, Carly is an accomplished graphic designer and artist who possesses a wide range of skills over various digital mediums.
She enjoys the opportunity to develop concepts and could never be described as a nine to fiver, constantly drawing, painting and designing to keep her creative juices in steady flow.
She is highly passionate about her work with a meticulous eye for detail and approaches all briefs with enthusiasm, dedication and talent.
Ehsan is DNA's IT guru, a brilliant web developer with a Masters degree in Information Technology.
He thrives on tackling the most complex e-commerce projects employing the very latest technologies, with a keen interest in providing the most effective and streamlined user experience.
Ehsan continually exceeds goals and expectations with a demonstrated history of improving operations and increasing profitability for small and large businesses alike.
Aussie Dog is about providing fun and enrichment for all animals via interactive and environmental products designed to simulate natural behaviours like the chase, hunting, and foraging. Their products are sold to Australian and overseas zoos, veterinarians, behaviour specialists and trainers. DNA was engaged to design a fresh new look for the company and to develop a complex e-commerce site incorporating freight, postage and shipping calculators, an international currency convertor and an online payment gateway.
Scott Winton Insurance Brokers (SWIB) is an Australian owned company established in 1992 dedicated to serving the best interests of clients through the provision of ethical and professional insurance broking services. DNA was engaged to create a fresh and vibrant look and to develop a new and more streamlined website that enabled clients to request a quote and download forms online. The new website encompasses video footage and embraces social media in a consistent design across all platforms.
SoundStorm Trivia has been providing Pub Quiz, Trivia Nights for Corporate Entertainment and School Fundraising events throughout Australia for over 8 years. They host over 400 Trivia Nights each year including Melbourne's longest running weekly Pub Trivia Night which is now into its 7th continuous year. DNA was engaged to transform their online presence with a modern design using the latest technology to show venue sites, gig listings and with a back end that allows SoundStorm to update their events whenever they like.
Enhance Solutions is a boutique consultancy firm specialising in OHS, risk management and learning and development. Their company vision is to save and enhance lives and livelihoods, as they follow their mission to provide dynamic health, safety and risk management strategies through genuine, courageous leadership. DNA was engaged to design a fresh new website that incorporated the ability for the team at Enhance to manage the continually updated content and to generate their own eDMs through our custom built system.
Since its inception, ASP has strived to deliver world class athletes the science, nutrition and training that will make them the best in their fields. ASP engaged DNA to create a new website for them that reflected the idea that empowerment is much more than pushing past a physical boundary, it is about challenging yourself to set new expectations, to grow and to succeed. The visually enhanced website includes a blog and a custom built CMS that enables the team at ASP to update and manage their content.
SAHOF represents and celebrates the elite of Australian sport. Since it's inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia's greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere.
SAHOF represents and celebrates the elite of Australian sport. Since it's inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia's greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere.
SAHOF represents and celebrates the elite of Australian sport. Since it's inception in 1985 when Sir Donald Bradman and Dawn Fraser were inducted, it now has over 500 Members. This membership comprises a legendary group of Australia's greatest and most respected sporting heroes of the past 200 years. In honouring their achievements, SAHOF seeks to preserve and present their priceless sporting heritage as an inspiration to Australians everywhere.
DNA has designed, produced and print managed the invitations and programmes for the prestigious annual Induction and Awards Gala Dinner since 2001. Deb is also a long standing member of the Dinner Committee that oversees all aspects of the event. DNA also produces a wide range of promotional material for SAHOF including collateral for each of its annual state lunches and the Scholarship and Mentoring programmes, banners, certificates and awards.
Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign.
Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..
Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..
Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..
Roundhouse Entertainment present approx 35 'a day on the green' outdoor concerts annually, touring national and international artists, staged in picturesque wineries around Australia and New Zealand. DNA has designed the artwork for 'a day on the green' events since 2001. A new and exciting look must be achieved for each artist to be used across all media platforms in a co ordinated national campaign..
Author Sandra Makris commissioned DNA to design and layout the first book in her series celebrating the emergence of Melbourne's coffee culture. Sales collateral was also designed and produced for the successful book launch and a website was developed as a means of selling the book online.
Author Sandra Makris commissioned DNA to design and layout the first book in her series celebrating the emergence of Melbourne's coffee culture. Sales collateral was also designed and produced for the successful book launch and a website was developed as a means of selling the book online.
Author Sandra Makris commissioned DNA to design and layout the first book in her series celebrating the emergence of Melbourne's coffee culture. Sales collateral was also designed and produced for the successful book launch and a website was developed as a means of selling the book online.
DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.
DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.
DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.
DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.
DNA has designed corporate IDs for many companies across a broad industry base, ranging from small non-for-profit organisations to large scale national rebranding exercises.
AaE, in conjunction with parent companies, Qantas and Australia Post, is uniquely positioned as a truly global door-to-door express parcel delivery service, reaching across Australia and to more than 200 countries worldwide. In 2005, DNA was engaged by AaE to rebrand the company in order to create a more modern visual presence that would provide them with a point of difference from competitors and also reflect the future direction of freight logistics.
The rebrand coincided with the relocation of corporate head office facilities, followed by the construction of upgraded facilities in each of the capital city airports and a state-of-the-art Domestic Freight Processing Centre in Melbourne, the first of its kind in Australia.
During an ongoing relationship DNA wrote and produced a winnning submission for the 2008 National ComCare Awards and in the same year won the tender to produce a bi-monthly 24 page magazine, used internally as a communication tool between all departments, employees and the executive team.
During an ongoing relationship DNA wrote and produced a winnning submission for the 2008 National ComCare Awards and in the same year won the tender to produce a bi-monthly 24 page magazine, used internally as a communication tool between all departments, employees and the executive team.
DNA was commissioned to design and produce outdoor signage for all new facilities and to create the interior design of the new national Call Centre which consisted in part of large wall murals covering 30 sq metres. We also designed and produced contemporary feature wall murals in all new reception areas.
DNA was commissioned to design and produce outdoor signage for all new facilities and to create the interior design of the new national Call Centre which consisted in part of large wall murals covering 30 sq metres. We also designed and produced contemporary feature wall murals in all new reception areas.
Grey Innovations link
A Day on the Green link
Chelgrave Contracting link
Frontier Touring link
Sport Australia Hall of Fame link
Country Club International link
Links Experience link
Premier Artists link
Trak Nightclub link
Challenge Cancer link
Melbourne's Coffee Pioneers link
Scott Winton link
Unit 4 / 177 - 181 Moray Street
South Melbourne Victoria 3205 Australia
As the entry to our design studio is at the rear of
Moray Street, the best way to find us is via the unnamed laneway off Coventry Street or alternatively, the unnamed laneway off Tope Street. Please note, there is no access to the laneway from Dorcas Street.
Copyright 2011. All rights reserved. DNA Artworks Pty Ltd. ©
Melbourne creative design studio & Melbourne web agency specialising in branding, design, strategy, graphic design, creative, logo design, web design, website development, email marketing.